Published: Wednesday, June 29, 2011, 11:53 AM Updated: Wednesday, June 29, 2011, 12:34 PM
Do you have new ideas for our downtown? Have a business in mind that you would like to see in Wayland? Want to be a part of building the future? Join a Wayland Main Street committee!
There has been an incredible response from the Wayland community to get involved with the program and we’re ready to start our second year! The Main Street program has been a proven success in communities nationwide due to its organizational structure consisting of four committees: design, organization, promotion, and economic restructuring. Each committee meets at least once a month and is made up of 5 to 7 local volunteers. Below is a very brief description of each committee:
Design: works to get downtown into top physical shape by capitalizing on its best assets – such as historical buildings and downtown layout. Create an inviting atmosphere through window displays, parking areas, signs, sidewalks, streetlights, and landscaping. During the first year this committee has brought you Wash Up Wayland, assessed our downtown trees and began a tree-care program, as well as put together a Historical Coloring Contest.
Members of this committee are typically interested in: architecture, history, real estate, interior design, contracting, graphic design and art, city planning, and being part of the “action.”
Economic Restructuring: finding a new purpose for Main Street’s enterprises by helping existing businesses expand and recruiting new ones to respond to today’s market. Help to convert unused space into productive property and sharpen the competitiveness of business enterprises. During their first year, volunteers begun a downtown building inventory, held four WERC events that brought together downtown business owners, and met with other Main Street communities to develop a business recruitment strategy.
Members of this committee are typically interested in: real estate, banking, marketing, development, and business.
Promotion: selling the image and promise of our downtown to all prospects by marketing the district’s unique characteristics to shoppers, investors, new businesses, and visitors. An effective promotion strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. This committee brought you the Main Street Celebration where 1000 people came together on June 25th to celebrate our downtown. Plans are in the works for a spook-tacular Halloween event this October!
Members of this committee are typically interested in: marketing, advertising, teaching, tourism, art, graphic design, editing, and running events.
Organization: brings all four committees together and works to get everyone in the community working toward the same goal. Holds meetings to identify community resources, works with the media to promote the program, manages the staff and volunteers, and manages finances. During the first year, this committee has been hard at work putting together our Main Street Web site, a Superhero brochure, a newsletter, the Main Street float, our Main Street Man mascot, and our Bean Bag Tournament fundraiser.
Members of this committee are typically interested in: leading others, recruiting members and volunteers, accounting, media relations, and problem-solving.
Over the last year, our committees have worked hard to lay the groundwork for the program. As our program continues to grow and build momentum, the help from the community becomes even more important. With more projects under way for next year we need more volunteers to sit on our committees.
If you have a desire to make a difference in this community, we ask you to join us! Each of you have a vision for the future of Wayland, and individually, you each possess unique skills necessary for this program to be a success. The Wayland Main Street Manager, Alicia Verardi, along with the Michigan Main Street Center staff in Lansing, will provide all the resources, training, and help needed to be successful.
Please contact the Wayland Main Street office at 888-417-6653 or firstname.lastname@example.org to get involved!