We asked and you answered. Wayland Main Street continues to share results of the online survey conducted by Downtown Professional Network (dpn) on behalf of Wayland’s Economic Restructuring Committee (WERC) last May.
The survey was designed to upgrade WERC’s efforts to recruit new businesses to the downtown district and to capture & highlight information about the existing businesses located downtown. Talk about a gender gap… since females taking the online survey out-numbered the males taking the survey by a ratio of nearly 8:2 it created a ripple effect when respondents were asked to list in order which new business types they would like to have in downtown Wayland.
Here’s what was captured…
(Ratio = number of women: number of men)
9:1 listed a Wine & Specialty Food Shop as their first choice
9:1 listed an Art, Craft & Hobby Store as their second choice
8:2 listed an Upscale Restaurant as their third choice
7:3 listed a Brew Pub as their fourth choice
6:4 listed a Sporting Goods Store as their fifth choice
For a sampling of male respondent’s order of preferences, please read the list backward!